Natural and Clean
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We keep things simple — using ingredients that come from nature that nourish your scalp and hair. No parabens, no sulfates, no harsh preservatives, no compromises.
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Synthetic chemicals such as parabens and sulfates found in many haircare products have been linked to skin and scalp irritation, allergic reactions, and inflammation. Some parabens are suspected to be endocrine disruptors, potentially interfering with hormone functions.
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As awareness of these risks grows, consumers are increasingly opting for safer, non-toxic alternatives that reduce exposure to potentially harmful ingredients.
Proactive Science
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We don’t just follow trends — we follow evidence. Every formula blends plant power with proven ingredients that help your hair thrive over time.
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Pumpkin Seed Oil
Rich in nutrients, pumpkin seed oil promotes hair growth and scalp health. Studies show it significantly increases hair growth in men with androgenetic alopecia (Cho et al., 2014). Also, pumpkin seed oil showed comparable results to 5% minoxidil in improving hair shaft quality and promoting regrowth in women with pattern hair loss. Now it's emerging as a promising natural alternative for hair-loss treatment (Ibrahim et al., 2021).
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Ayurvedic Herbs
Ayurvedic herbs like Bhringraj, Ashwaghanda, Amla, Brahmi, and Neem are rich in antioxidants and have anti-inflammatory properties that protect hair follicles and promote scalp health (Ahmed et al., 2025; Alyoussef, 2020). Studies show they improve hair density, strengthen strands, and boost scalp circulation for healthier hair growth (Yerram et al., 2023; Sang et al., 2023).
Results Focused
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Whether it’s reducing breakage, moisturising strands, or encouraging fuller growth, every product is designed to deliver results you can see and feel.
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We don't want to waste your money on filler ingredients. We have thought of every ingredient.
For example, ginger, green tea, and flaxseed extracts stimulate scalp circulation and provide antioxidants that strengthen follicles and reduce inflammation, supporting healthy hair growth.
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Marshmallow root and aloe vera juice work together to detangle and hydrate textured hair while soothing the scalp and balancing moisture levels. Shea, kokum, and mango butters deeply nourish and seal in hydration, improving elasticity and protecting hair from breakage and environmental stress—essential for maintaining length and health in textured hair.